Most agencies sound the same on a sales call. The questions below help you tell them apart. Each answer is short, and where we have gone deeper, you will find a link.
1. Who will actually manage my account?
You should know the name of the person making changes in your account, and be able to talk to them directly. At Non-Stop Digital, the person who sets up your campaigns is the person who runs them.
2. How do you charge?
Ask for the full fee structure in writing. Our management fee is a percentage of ad spend, from 20% down to 10% as spend grows, with a $1,000 monthly minimum. Here is how Google Ads management pricing works.
3. Do I own my ad account?
Yes. You own your ad accounts and everything in them. We work in your account, and it stays yours. If an agency runs ads from its own account, you can lose your history and data the day you leave.
4. How long until I see results?
Be wary of anyone promising fast, guaranteed results. Reliable results usually take about three months. Read how long Google Ads takes and why three months matters.
5. Which platform should I start with?
It depends on what you sell and how people buy it. Google Ads vs Meta Ads explains how to choose.
6. What will you report on?
Ask for results tied to your business: leads, sales and return on ad spend. Clicks and impressions alone do not tell you whether the ads are working.
7. Am I locked into a contract?
You should not be. We work month to month, with no long term contract, though we recommend at least three months to give campaigns time to learn.
8. Can I see results from similar clients?
Ask for real examples with real numbers. Here are our case studies: Bob’s Watches, Preferred Immigration Services, Latux Epoxy and eCosmetics.
Red flags to watch for
- Guaranteed rankings, sales or ROAS
- No access to your own ad account
- Long contracts with heavy exit fees
- Reports that only show clicks and impressions
- No direct contact with the person doing the work