⚡ CASE STUDY
Preferred Immigration Services: 114% more conversions, 43% lower cost per conversion
How we turned an account leaking spend on broad, unqualified clicks into one built around real cases.
About the client
Regulated Canadian immigration consultants in Edmonton.
Preferred Immigration Services offers a wide range of immigration services in Edmonton, Canada, and is fully certified as Regulated Canadian Immigration Consultants (RCIC). We started working together in October 2023.
The problem: they were running campaigns themselves with help from Google reps. The account was not well managed, and a lot of money was going to very broad, unqualified queries.
Very happy with the service, the professionality, and the results produced.
Carl Wurfel, Preferred Immigration Services
Strategy
Fewer wasted clicks, more qualified ones.
Restructured the account around more qualified long tail keywords
Focused on phrase and exact match keywords, with controlled broad match testing
Added a large number of negative keywords to cut spend on unqualified queries
Set up call recording to see which calls actually became cases, not just which ones came in
Results
More conversions, at a lower cost.
Google Ads
+114%
Conversions
More qualified leads from the same account.
Google Ads
+348%
Phone calls
Phone calls are a key lead source for this firm.
Google Ads
-43%
Cost per conversion
Lower cost for every lead.
Google Ads
+646%
Conversion rate
Far more of the traffic now turns into leads.
Results compare our management period with the previous period.
Final
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Also Offer
One team, more than one channel.