We work month to month, with no long term contract. We still strongly recommend giving any campaign at least 3 months. Here is why, and what happens if you stop earlier.
You are not locked in
You can stop at any time. The 3 months is advice, not a requirement.
What happens in month 1
Campaigns launch and the platform starts learning who responds. Data is thin, results swing, and some money goes to testing what does not work. That is normal and unavoidable.
What happens in month 2
Enough data builds up to see which keywords, audiences and ads work. Budget moves toward them and away from the rest.
What happens in month 3
The account runs on real data, and the numbers become reliable enough to plan around.
What stopping early costs you
If you stop in month 1 or 2, you have paid for the learning and left before the benefit. The campaign also has not had enough data to learn, which makes stopping early counterproductive.
What helps it work faster
- Enough budget. We recommend at least $1,500 per month in ad spend.
- A clear offer and a website that makes it easy to buy or contact you.
- Conversion tracking, which we set up during onboarding.
- Patience in the first weeks.
When stopping early makes sense
If the data shows something is wrong with the offer, the website or the budget, we tell you honestly. We would rather fix it with you than keep spending.
The short answer
You do not have to commit, but giving a campaign 3 months is the best way to find out whether it works. Read more: how much Google Ads management costs, how long Google Ads takes to work and Google Ads vs Meta Ads. Or request a free audit and we will tell you what to expect.