⚡ CASE STUDY
eCosmetics: from a first Meta Ads test to a scaled, profitable program
How a structured, full funnel test turned small, inconsistent campaigns into a Meta Ads system that kept performing as spend grew.
About the client
An online beauty retailer ready to scale.
eCosmetics is a leading online beauty retailer offering skincare, fragrance and cosmetics from established and emerging brands. With a strong catalog and competitive pricing, their goal was to scale revenue profitably through paid media, especially Meta Ads.
The problem: they had never run a structured Meta Ads test, only small, inconsistent campaigns with modest results.
Excellent communication. They're sharp, care about our business, and clearly know how to drive performance.
Alex Irvin, eCosmetics
Strategy
A 3 month, full funnel test built to scale.
Launched a 3 month, high budget test with a full funnel Meta Ads strategy, optimized from day one
Moved from non catalog to catalog campaigns for better scale
Segmented campaigns by product type and shifted budget to the top performers
Started with CPA bidding, then switched to target ROAS once campaigns were profitable
Results
More purchases, better efficiency, higher scale.
Meta Ads
+2,596%
ROAS
Measured against the early test baseline.
Meta Ads
+50 to 60%
Purchases
Growth in purchases while scaling.
Meta Ads
+30 to 50%
Conversion rate
More of the traffic turned into buyers.
Meta Ads
Stable
Cost per acquisition
CPA decreased early, then stayed stable during scale.
Results cover the first 5 months since launch.
Final
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Also Offer
One team, more than one channel.