⚡ CASE STUDY
Bob's Watches: 210% higher ROAS at the same ad spend
How we rebuilt a luxury watch retailer’s Google and Microsoft Ads to earn far more from the same budget.
About the client
Certified original luxury watches, shipped nationwide.
Bob’s Watches sells certified original used luxury watches, including Rolex, Omega, Oris and Longines, and ships across the USA. The goal was higher ROAS, more sales and more revenue without raising ad spend.
They rapidly scaled up the account while maintaining strong ROI.
Daniel Yi, CMO, Bob's Watches
Strategy
Separate the brands, then tighten the traffic.
Split Performance Max campaigns by brand instead of running one catch all campaign
Set specific budgets per brand and moved more to the most profitable brands
Added other brands as campaign level negative keywords, so each campaign only got traffic for its own brands
Before, different branded terms were merging under the same campaigns
Built separate search campaigns on exact match long tail keywords
Added negative keywords for other brands, general terms and informational searches
On Microsoft Ads, raised budgets as performance improved
Results
More return from the same spend.
Google Ads
+210%
ROAS
Ad spend stayed steady, up only 0.83%.
Google Ads
+211%
Revenue
Purchases up 306%.
Microsoft Ads
+97.54%
ROAS
Conversion rate up 433%, revenue up 193.4%, conversions up 235%.
Results compare our management period, from March 2023 to March 2024, with the period before.
Final
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Also Offer
One team, more than one channel.